PROJECT 1: MAJIMANI CLOTHING
MajiMani is being revised to include a graphic recording (live illustration) element to serve non-profits and their communities better.
PROJECT 2: NTENT stone wellness cards
CONCEPT: Printed images of hand-painted gemstones designed by JBerry Ntententionally for the health & wellness market. Product offering includes 7 chakra cards, 12 birthstone cards and a pack of blanks for art therapy. Customers are encouraged to frame the art as a reminder of their Ntent.
RESEARCH: 6 billion-dollar industry. Most cards purchased by women and winter holidays produce the largest sales. Most greeting cards of this natural hand-made caliber are found and sold through Etsy with success. Most national retailers turnover product but continually have limited floor space.
PROTOTYPE: Strathmore 140lb coldpress, high quality water-color paint, hand-written lettering
PRODUCT REVIEW (phase 1):
Small Retail = samples consigned @ ZRS Fossils uptown & Enchanted Rock Garden Richfield. Samples SOLD OUT @ Enchanted Rock Garden Richfield, second order placed. No sales ZRS.
National Retail = WholeFoods & Corepower Yoga interested, Papyrus & DickBlick showing promise.
Review result – product branding (color), merchandising and retail quality must increase moving forward. Seeking mentor-ship from Greeting Card Association. Became GCA Member 2016
*PRODUCT EDIT: currently increasing product offering; re-focusing offering for Chakra, Birthstone & Art Therapy NTENT; re-designing cards to include a color coded “eye-catcher”, awaiting mentorship to assist with large retail acquisition; considering letterpress for increased quality and mark-up
PRODUCT REVIEW (phase 2):
BRANDING/ FINAL PRODUCT/ TAGS / PACKAGING
MARKETING STRATEGY/ PRODUCT PHOTO/ ONLINE PRESENCE /